THIS, MY FRIEND, WOULD CHANGE THE WAY YOU THINK ABOUT START-UPS

If you own a business start-up or plan to set up one soon, there is a good chance you have come across this statement: “Over 70 percent of businesses do not survive the first two years.”

Start-ups are challenging, and if we are focusing on the wrong things or applying mundane strategies, we are not just shooting ourselves in the leg; we would be using a semi-automatic weapon to do just that, thus crippling the whole thing even before the first step at progress is ever made.

So how do we focus on the right things? That question has so many valid answers and I am yet to discover all. However, I have a few and would like to share one that would help you understand what to focus on in your start-up sojourn.

Here is it: See your start-up operations as one of these two orientations majorly, transaction-oriented or engagement-oriented.

Transaction-oriented

Start-ups that fall into this category would want to worry about quickly sealing deals as it were, because that’s what actually brings in the revenue. Money doesn’t come from customers spending time interacting on your platform, money comes from them actually paying, so you would want to speed up processes that lead to paying and forsake any technology that slows that, no matter how “engaging” it may be .

Hotel booking online: a transaction-oriented operation

A simple example of a transaction-oriented operation is a hotel booking service. This is highly transactional; no time to beat around. I simply need to get somewhere nice and comfy to lay my head and perhaps have a few meetings. But then, a typical idea of hotel business meeting technology, of which online hotel booking is the most common, would miss this. This is because its executors would be more concerned about  engaging the customers via their great looking website (wasting time) rather than getting them closer to the goal (booking and paying ) as fast as possible – which is what brings in the dough.

You only win when the hotel wins. You do not win when online visitors look at the nice banner pictures of the rooms of different hotels, navigate around and read about this hotel and its facilities (so much of time wasting). Executing online hotel booking this way is a great ruin from my standpoint – it depicts an entirely different business model and should not be fused with online hotel booking.

Remember what started it: Customers that need to spend some time away from home, and have a meeting or two. How have they done it before you built your shiny hotel booking website? They walked into a hotel of choice and at the reception, they book and pay; they don’t check the rooms or ask about the history of the hotel (we assume they may know or may not; it really doesn’t matter).

They simply walk-in, book and pay. Transaction completed.

Replicate that model online, have the hotel know they have an extension of their business on the cyberspace and have them pay you for carrying out more transactions for them, then you can maintain doing loads of that and have a business; a tech business.

You’ll be getting paid for how many customers you bring in. Not how many of them clicked around.

Another classic example is a taxi booking service. It follows the same model as I have explained, but I would like to give it a bit more context as I have, in the past, thought of developing a mobile solution around it.

App for Metro Cabs?

Just like most techies today, light-bulb! What if people could get to book taxis online?

Yeah! Great idea.  Let’s do this!

I built the thing half way and I thought, “how do I even push this, how do I make money?” Now, this was a time when Red cabs, Metro cabs and co were all still shiny and new; they had just started business.

Eventually I discovered it was all a sham, since delivering value (getting customers to pay a cabbie) was going to be the toughest thing ever (My solution was mobile web back then, but it was pretty good).

Why was I going to fail hard if I had gotten crazy about it and continued with the development?

I was slowing down the transaction process via my app.

Most folks that need a cabbie would rather call or text one at best. Even the best apps that would pick your location via GPS and display a picture of the cab you have booked and even give you GPS tracking are not sustainable in my opinion. Online taxi booking service is not an engagement thing majorly; it is transactional, and it needs to be fast.

A sustainable solution would be phone call and SMS, which can deliver a good enough experience for less cost than a mobile app today.

My point exactly: For transaction-oriented start-ups, identify what delivers value and get that done ASAP and repeatedly.  Forsake “cutting-edge” technology and get it done the fastest way possible. Speed is the keyword in transactions.

Engagement-oriented

Start-ups that fall into this category are the toughest to develop into self-sustaining businesses, but when a good model is discovered, they return on a massive scale. Here, stakeholders deal with users mostly and not customers.  This is pretty difficult because users don’t pay. Only customers do.

So we find most start-ups trying to convert these users to customers, or trying to find another paying entity to sustain the business start-up.

Music services like Spinlet, Spotify, Jango radio, Deezer etc, all fall into this category. Stakeholders definitely want to worry about good interfaces for their applications and focus on things that would allow long lasting engagement with it. The aim is to maintain the interest of users and basically get them hooked.

Unlike transactional, it’s a much slower process towards capturing value so engagement is really the key here. In traditional business, I could liken this to a good customer service and experience.

Other examples would be instant messaging/chat services, social services and premium games.

In IM services or social services, users simply want to interact with other users, communicate, share photos and videos and gifs, comment, like, plus, tweet, pin, keek,  e.t.c. The ability of these platforms to do these things are what keep the users there, and because value is only created when users get on board, it does not sound right to make them pay. Without them your platform is dead. A social network cannot exist without people – this, my friends, makes it tough.

So how do these kinds of start-ups capture value that would be sustainable?

Most of them turn to advertisement, which makes advertisers the customers. Some offer extra services to users, in this case some of the users are converted to premium users (customers), and in other cases some turn to big data business.

The point here is start-ups in this category have to keep doing what they are doing to maintain the engagement between users. If the engagement stops, the show is over.

Whatsapp with a revenue model?

This is why I think Whatsapp may be having a pretty hard time monetizing its service. They have a good number of users which they are trying to convert to customer status; I am one.  I don’t know how far they have gone with that and since they are bent on not turning to ads, it may be really tough to make Whatsapp self-sustaining.

Paid advertisements, in some other cases, may be the sustaining model, since there is a good chance of making large impressions on the users. However it needs to be properly executed to yield returns, else they become intrusive and ruin engagement.a

By the way, ads are coming to Instagram soon. So far it does not generate any revenue. It would be interesting to see how that comes through.

Free games that have no in-app purchases clearly fall into this category and have potentials for very interesting money-spinning models.

Apart from in-app purchases or game currency, look out to Rovio (Angry Birds guys). Those folks developed a successful merchandise business from Angry Birds, and I hear there is a movie in the making – which just means more dollars.

There are some that fall in between; one need to apply a right mix of the way things work in both worlds to execute successfully.  e.g  E-commerce services.

So next time when you think about start-ups, try to place them in one of these two categories and hopefully it helps you understand how you should go about your execution and your potential for success.

I’m not exactly sure how this sounds to the average tech person, but if you see things in a different perspective, please let us get talking in the comment space below. Additions, subtractions, and feedback are also welcomed.

This article was published on http://connectnigeria.com/articles/2013/11/15/two-perspectives-that-will-change-your-view-of-start-ups and http://citewire.com/this-my-friends-would-change-the-way-you-think-about-start-ups/

My MEST Story

Prior to MEST I was a startup idea junkie.. hopping from one idea to another. Thankfully I have something I think is worth chasing after.

Choosing to enroll at MEST for a 2 year program was a tough choice, but the value was hard to ignore. I also realized that, if I was to succeed in any venture, I needed people. The hardest part of this whole puzzle was going to be people. Good people; building a formidable team and starting a venture together. I realized I had to think people and relationships as all in life balls down to the connections you are able to make early on - Your network is pre' much your net worth. Inside joke inside :)
Enrolling at MEST did not seem like the obvious thing to do. I would like to think the average person in my situation would not have chosen to signup for MEST, considering the duration, but I thought 2 years is worth everything. Seemed long, but heck...time flies really fast these days.

The goal is build a profitable company and MEST facilitates this greatly. Best of all, I get to do so with brilliant people.

Not many things are as good as a community of fine people who share a similar goal. By creating an atmosphere of knowledge, collaboration and learning made possible by the MEST team, working to facilitate your success, Meltwater increases the odds for reaching your goals. Just want I needed.

Having proven their value over the past years by evolving mere mortals into software entrepreneurs, some featured by the world's most prestigious startup event, TCdisrupt, you cannot but expect that this is a big deal. From MEST I expected the BEST entrepreneurial training anyone could find on the continent.

Day 47 and the challenge is on. It's been like ball juggling and the balls are in my court, It's left what I do with them. The experience so far has been challenging and fun, in a right mix.

What is quite amazing at MEST is the collaboration culture. This was very reflective during the selection process. The team were out for the finest individuals, those with the greatest potentials. Sieving out these people was a collaborative process that involved the people themselves, that, in itself emphasizes the value the organization places on collaboration.

"It starts and ends with people" - Jørn

I love people, I #lovemest .

Would keep you posted. Ciao!

Want to fast track your startup? start building a Community

This post was first published on 99digital.co

If this startup game was a matter of how cool or awesome what you are offering is, then a lot of folks would have conquered that word “Startup”; but it’s not – It’s essentially how you get the bucks to roll in.. cool or no cool.. just show us the money, then we know you are ready for business.

Joseph Barisonzi has this to say

The title of this blogpost, was the title of a talk by Community building authority, Richard Millington of FeverBee during a tech meetup event at Google campus London. The main content of this post, however are my processed thoughts on the subject. Though I will share 6 snipping points from the talk.

1. Build communities, not audiences.
2. Talk about the community, not the brand / product
3. On how to initiate discussions: Ask a Question, don’t just give information.
4. Build relationship with key people
5. We interact in Niche groups. Friends and families first, then people with common interests –that’s a strong one.
6. There is a difference between a [social] network of people and a community, one has no common interest and the later does have.

Our everyday living as humans thrives on Communities and if we can apply some principles of communities to technology startups in this digital age, we would have much better results.
Today, Technology allows us to create communities that have more diversity than the offline communities we create as humans. Notice the subtle irony in that. It’s powerful!

To the core of the matter – Fast tracking your startup, a.k.a Triggering Traction.

You have to totally dig that this is a marketing game.
Here is my point exactly: You are starting a technology business, a startup as it were, understand that the most critical thing to your survival is getting your customers to pay. You must find them and get them to pay. Hard stuff.- This is why advertising is worth A LOT.

Finding your customers and getting them to pay is the most critical thing – If so Why not do it FIRST.

The convention today, especially for technology startups,  is to have the idea, do some research and all gather all what is needed to begin execution and then begin execution.
The mind is naturally focused on getting the obvious work done. Without considering the most critical thing -the reason why you will be in business, if you ever get paid, that it: the paying customer.

This is the whole point of the Lean Startup-Get-outta-the-building-Customer-development chants you probably may have been hearing.

Tackle your riskiest issues first. The goal of a startup is to de-risk your startup ASAP.
Sigh. God bless Ash and co.

Bringing this back to community building, with a mind of having your first customers – you don’t make that so obvious by the way.
You’ll have to  discover a common interest that would resonate with the members and that your startup idea can relate with.

A few examples.

Felix: Edge of Space Jump

Redbull has a strong community and they rarely talk about the drink. The common interest is Extreme sports and that's what they really focus on. We all remember the Felix dude that jumped-off the edge of space.

Nike, the sport brand, has a solid community too. The common interest here is running.
The goal with the community is to foster engagement and interaction around that common interest. - That is like gold.
You will discover insights basically. A perfect platform to "customer develop" the members, but the aim should be to sustain and guide the interactions as much as possible to the point where-by the discussion nearly focuses or focuses on a point where your offering can solve a problem or meet a need. These are the moments you don’t want to miss.

By doing this the members discover the need for your product almost by themselves, you really did not bring it to them in their faces – which when they notice you are marketing, they activate their marketing guards, then it becomes tougher to sell.

By them discovering it as a result of committing their thoughts to something they are already interested in, selling would be easier, you would spend less on marketing, really.
However, community building is a skill on its own.

At this point, you have early adopters within reach. You can now offer the minimum viable product/offering, which becomes a way to demonstrate traction and begin business, weather by bootstrapping or via investment.

That, versus completing the product and them blasting everywhere with ads- “Hey this is a product x that does magic y, you will like.. bla bla bla” -You may likely do that for a while before anyone answers you. Reason being that, the process of selling is in stages.
You as a person don’t just see a new product and say “Chairman, take my money, I like you already” – rarely happens.
The process involves you getting the message clearly, then getting interested, then thinking about it, e.t.c

You don’t face that hurdle using the community way, they are passed naturally and quickly since interest exist.

The community way to building startups offers much more. If it is just for the feedback, that’s valuable enough. With the feedback, you involve those you are building the product for in the building process.
They would naturally accept it when they see elements that reflect their thought patterns or personality, that again, versus you and your team building the product from only your own thought lines and assumptions, and pushing it unto user. You are pretty much saying “This is what we think you need, this is what you must do and this is how you must do it and you must do it this way” and most of the time we are wrong.

Your community can be online or offline, the point is fostering the interactions – However you do it, really doesn’t matter.

So yeah.. ! That’s it on fast tracking startups via community building, I expect some thoughts would oppose to this, it would be nice to know what you think instead 

-Is there anything more critical than finding your paying customers?
If any, someone please enlighten my thinking.

PS: This post is supposed to be a follow-up post to this piece about 2 interesting ways to think about startups, I lost the points that connect them. Still a good piece to read.

The Gospel According to Lean

It is quite amazing the resonance the Lean Startup community outside Lagos is effecting.
A bit of thanks to LSM people – I think this is finally catching-on here.

I actually had 2 people ask me in church today to know more about Lean Startup. I really did not expect to talk lean in church, but then I had to do an explanation to one of them right there, He seemed to get the idea about the whole #custdev feedback loop.

I had another person give me a direct call yesterday, spent 5 minutes 23 sec explaining Lean Startup to him. Also posted comments on Facebook to give little explanation as to what Lean Startup is.

Just so we are clear in understanding, here is a bit more detail to it, not exhaustive I must say – which is why you should get Eric Ries’ Lean Startup Book at least for your first Lean Read. It is available here.

Would talk about 3 concepts in Lean and how they tie up.
First, a bit of general information about Lean Startup.
The Lean Startup way of doing things is radically different.
It in a way goes against the norm of what you expect in traditional business, enterprise or anything that involves spending resources.
It speaks for eliminating chances for waste -waste of time, money, skill, cognitive power and resources in general.

It is not a cheap way of doing things and then, it involves creating a system of experimental and validated learning.

Assumptions

This argues that whatever ideas we have is an assumption, an assumption that is invalidated- Period.
You got the idea in the shower or anywhere, consider it an invalidated idea.
This means you can’t place a huge bet on the outcomes.  You simply can’t say exactly what would happen if you executed the idea. So goes any knowledge in relation to the the idea –invalidated.

A quick example. The weather is so hot now, and I assume children in the neigbourhood would love iced lolly or ice cream to chill them, so I get the needed ingredients and I make Iced lolly.
Time to sell, and I get no sale, or few sales.
This could be the cause – Say about half of the children the neighborhood could perhaps have recent history of tummy upset and mummy thinks no sweet stuff until you are good to have them.
The other half, perhaps buy Ice-lolly at school and mom says “you can only have one a day” or some silent hidden reason.
These are very very hard to predict scenarios which one would never know except you validate your assumption by developing your customers before starting out.
That sounds a bit basic, still some folks still assume a whole lots and miss it.

Customer Development

Delivering products and services people want is linked with good customer development.
The term may be new, but it in fact means interacting with your customers. Some folks may mean it to be market research, or survey but it is not – at least not in that sense.

Surveys and the likes aim to get you information which you don’t know.
Customer Development aims to get you information anyway, whether you know it or not, it is an assumption in the first place, remember – and it gives you more – it is in the facial expressions, the emotional reactions, the pupil dilation, (if you can catch that), the voice tone e.t.c.
In essence, customer development validates or invalidates that piece of assumed knowledge via the feedback you get –which is not biased.

Back to the Ice Cream guy. Let’s call Him Sam.

He stood a chance with good customer development. Had he done it, he would have gotten useful information (Feedback)  and apply it to re-strategize.
The women tell him “Our children have tummy upset” and he could go back and make plans to include non-sugar/low-sugar Ice-cream/lollies in his options.

 I imagine him coming back to the woman saying “No worries madam, I have non-sugar Ice cream that has Vitamins A, B1, B2, B3 and C.. Perfect for you Children, infact it would stop the tummy upset :)” – He stands a good chance.

For those who buy at school, upon discovering that through customer development, he could spend half the time at school.  The Children, seeing Uncle Sam their neighbor who sells Ice Cream would want to buy from him.  The Feedback would have eliminate the possible waste of resources.
In the case he is unable to meet the demands, that would be known early-on before investing into the venture.

Feedback

Feedback is gold. It must be crafted into the whole system of your business. It is  like the compass of your business-ship. If your customers says no. It’s a no- no. They say yes and nod with it. Move fast.

But come back soon and ask again.

The average person would conclude (assume) uninformed that Ice-lolly/Ice-cream doesn't sell well in his neigbourhood, but with feedback, adjustments could be made and the true potential of the market is realized.

By the Way.

If you look at the concepts of  Lean Startup from a business plan standpoint, you may realize planning so long into the future is high risk. 3,5,10 years+  business plans are probably a sham. The rate of change these days is just crazy. Have what you want to achieve in view, but be flexible on how you get it. Experimentation is the new planning.

Yeah, that’s it – the Gospel according to LeanStartup – Enjoy the Journey

Cheers.

#WhyStartupsFail

“#whyStartupsFail
Because you can do everything doesn’t mean you should do everything.   - Do 1 thing…. at first. Focus is key.” - inspired by fab.com

“#whyStartupsfail
There is no such thing as the perfect [business] plan. Do it, if it works, repeat. If it doesn’t, adjust. Experimentation is the new planning.” - Inspired by a post on Forbes

“#whyStartupsfail
… because you don’t want to fail. -Fail fast and learn!

 

What we can all learn from my shopping experience with Konga - 9/11/2013

I feel bad somehow. It felt like I was troubling. All I wanted was a vacuum cleaner.

It’s a beautiful Saturday morning. Sun shining, Palm whispering. It’s still fresh in the day, but I needed to do a bit of cleaning/dusting. "I could make use of a vacuum cleaner", I thought.

Finally, a real need that an ecommerce store could help meet. I finally get to shop online. Was excited.

Logged on to konga.com from my Mobile phone, my favourite Nigerian ecommerce store, even though I had not used them before.

Searched for the item, found it. Oya, place order now.. ha.. no link or button like that.
Ok, no worries, the site provided a phone number to call and asked that I called to place my order.

Me: Hello . bla bla bla bla…
....
Lady Operator : blab la bla, you need to have an account to place order.
Me:  Ok. *in my mind - but you said I should call to place the order. :/
....
Call ends.

Understandable. I need to have an account to place an order. (by the way.. experience getting ruined. Why couldn’t we create the account on the phone)

Logged on to konga.com again. Wey create account/signup link now?

There was none friends. I could not create an account or log-in even if I had an account. (Note that this was Konga.com's mobile site. )

But the “Call the Place your Order” was as bold as anything.

But I was not giving up . I needed to get the item, and it had to be from Konga. I mean, I like Sim.

Logged on to twitter and found this tweet just at the top of my timeline, so I replied it

Can't create an acc on your mo site. Its says call to place order. Called. She says create acc 1st > Can't create acc on mo site. @shopkonga
— ayo Dawodu ♛ (@tjwizking) November 9, 2013

It was a dead-lock really.

got talking, and eventually sent my phone no to receive a call from a customer rep.

Someone was going to call me from Konga. Cool. Nice. At least you care. That’s a good sign of good Customer service. Thought it would end well, and I would have my order placed,  but little did I know.

*Phone rings
Me: Hi
Another Lady Operator: I understand you .......
She collects my details and creates account.
.... cool.

Me: Can I place my order now?
Her: Yes.
Me: ok. It’s a (reads specs of vacuum cleaner).. then I paused to listen…she was saying something

Me: Sorry…(I did not hear well...)
Her: She repeated...YOU-HAVE-TO-PLACE-THE-ORDER-YOURSELF.  Each word was now stressed. I could perceive the scorn in her voice.

Me: Alright Cool. (Now I gave up.)
Drops call. (bad taste in mouth)
I felt bad somehow. It felt like I was troubling. All I wanted was a vacuum cleaner. :(

Dropping the call.. I realized this was a deader lock situation.
The Problem had been that there was no provision to log-in or create an account on the mobile site.
The first lady had said I should create an account to place my order, even though the site had boldly written "call to place order" Got on the call with the second lady, yet it was "impossible" for me to place the order via telephone.
And she said it with such scorn that I couldn't help but end the conversation ASAP. I was burnt.

My morning was ruined already.

I guess I would just wait till I have access to my PC.

The whole thing is sad actually, but it got me thinking hard and spurred this piece, in which I churned out lessons to learn from the experience as a budding technology entrepreneur.

Lesson Learned

Technology!

Irrespective of my background in technology, I was a typical customer.
I am quite sure I am not the first person to meet that deadlock situation,
and for it to have existed until after my experience, could mean a lot of potential customers having hassles but not caring to point it out. (The mobile site was brought down later that day or that week)

TECHNOLOGY | PEOPLE | PROCESS

That chain is only as strong as it's weakest link.

There was a technology flaw, no doubt, but the people (customer care) could have easily made up for it nicely.

People are everything.I can't say that more.
Without the other 2, you can still have a good business -  weren't we selling and buying before e-commerce?
But without people, there is no show.

Customer care service is largely a people thing. And in this part of the world, you have to go the extra mile on making it excellent.

The average customer is probably already sad/stressed from thoughts of traffic or fueling gen for light or any other random sad thing.

If you can make them happy they would love you for it and tell the world.

The people within and without, staff and customer. They are everything!

I don't know if this is a case of a disgruntled staff, whatever the case, the business is responsible.

I have learnt from this.. and really, the experience isn't that much of a big deal, but but the lessons within is valuable.. At least to me. I know how I felt. I would not want a customer of mine to feel such.

Another insight is dawning on me as I write this. This is a case of the 80-20 pareto principle.
It played out here, I think.

It just took the very last moments for the whole experience to be a ruined. The 20 affected the whole 80. Just that moment she said go and place the order yourself. That's just by the way

This lady had just highlighted a very critical point of failure for businesses, and the lessons I captured from this could be summed-up in this post by Sam.

People!

Post by Iso Sam.

So I eventually got on a pc that day and placed the order. *facepalm. Konga needs to checkup on some things. Here is what happened after placing the order. I was sent a order verification link to my phone as sms, and I actually had to type out the url on my pc browser to verify my order.

Process!

I can't even begin to elaborate on what that means.

Konga should just fix all these.

Wish them the best. 

How Customer Development can help identify your market cheaply

#custdev can help reveal your #custseg #getOutOfTheBuilding
— ayo Dawodu ♛ (@tjwizking) July 30, 2013

If feedback was human, he would be my best friend. - purely me.

I would share 2 instances about how customer development can be very helpful.

The first instance was about 3 years ago, I had not heard about the term “Customer Development”.

I was engaging the driver of a yellow taxi cab for the purpose of getting feedback for the idea I had coined “clickacab” as a name for - A taxi booking service that would connect cab drivers with passengers.

There were 2 categories of cab services. The Yellow ones which are privately owned, and the taxi agency owned ones, which were new at that time and more expensive -Red Cab and co.

It was presumptuous to say every cabbie, irrespective of whether they owned the cab or not was going to be a customer, but this wasn't the case. I was biased towards the taxi agencies, the springing up of the new business inspired this idea and it was only right for the service to revolve around them.
I saw them as the main customer.

I was wrong.

The cab agencies did not need help finding customers, there was a system in place already, and besides, the bureaucracy that existed within would not support the model. The time spent crafting the solution around the agency guys was going to be a waste.

Traveling from a Mobile Monday meetup, I and a friend decided to "customer develop" the cabbie, that owned a yellow cab we had boarded. We all spoke for the entire length of the journey, and the feedback was useful. The cabbie welcomed the idea and was willing to pay a fees to have a customer come through the service when asked. That's something the cabbie of a cab agency would likely not want to commit to, because he lacks the flexibility.

The second instance was for validating customer loyalty solution for small stores. Again my presumption was that every small store would need this. This time I had learnt about the lean startup and customer development, so I consciously set out to do custdev before any sort of execution.

It was rewarding.

"Every small store" did not fit my true customer segment. In the custdev session I had with a store owner, she saw the value within, but she simply did not see the need for her subscribing to such service. I observed the environment and discovered she was alone, she had no competitors. This meant everyone would patronize her anyway.

Automatic loyalty it was for her. I told myself - "This woman isn't my customer"

Thanked her and went away happy.

Learn-able Lessons: It is not enough for your customer to fit the "Customer Segment" - e.g Women getting married soon". They may meet some of the criteria of that segment, but those are not enough. The truest qualifier of a customer is the feedback/behavior of the customer when they understand the value you are proposing.

You don't really know your target market until you ask/interact with/customer develop them.

Launching a solution to your "target market" without really knowing them through cust dev, is like serving meat to room filled with hungry people. Some of them may be vegetarians and would not eat the meat prepared.

Leading to waste.

Wastage of time, efforts and resources used in preparing meat for them.

This is what lean start-ups and customer development is all about, eliminating the chances for waste, setting out to meeting the right needs and solving the right problems.

Share your thoughts in the comments space below. Thanks for reading.

By the way, it would be interesting to know if veggies default when there are no other options. :)